Marta Bright

 PROFESSIONAL EXPERIENCE

Jumio, Inc., Palo Alto, California
Marketing Content Strategist                                                                                                     

May 2014 to October 2014

 

• Defined content strategy for various marketing initiatives

• Engaged with industry analysts to create sponsored thought leadership content based on the mobile computing industry

• Worked with third party research firms to develop industry-specific customer surveys

• Responsible for writing clear, persuasive, and relevant content that incites action and increases awareness for demand generation initiatives

• Built and managed the customer reference program, engaging with customers and authoring original content based on specific use cases

• Built and maintained an online customer engagement community

• Developed marketing content including SEO-optimized website content, product literature, data sheets, email marketing, newsletters, press releases, video scripts, and case studies

• Lead discussions and reviews of content strategy deliverables with stakeholders

• Developed, coordinated, and maintained editorial guidelines, taxonomies & calendars

• Performed editorial review of other content created both internally and externally

 

 

ORACLE CORPORATION, Redwood Shores, California     February   2000 – May 2014

Senior Editor/Writer/Content Strategist

 

• Managed the strategic content for the public home page of Oracle.com maintaining impactful, consumer-focused information increasing site views and improving customer satisfaction.

• Managed the Applications Directory on Oracle.com including 35 detailed web pages and supporting data ensuring accuracy and relevance for current and potential customers.

• Organized and successfully executed support programs such as customer proof point banners and a 40,000+ participant technology conference delivering high energy events for a diverse audience to promote product awareness.

• Authored over 25 technology and customer feature articles to Oracle Magazine, the world’s largest technology publication with over 500,000 readers worldwide.

• Managed a 6-member team of freelance writers producing technical articles for online and print media promoting Oracle technology and services to secure existing clients and promote new sales.

• Directed large-scale Website migrations as a result of company acquisitions ensuring seamless transition of content.  Highlights include:  Siebel.com, PeopleSoft.com, Agile.com.

• Editor in chief of the Oracle OpenWorld Show Daily Newspaper—an award-winning publication produced and printed from the Moscone Center during the annual OpenWorld tradeshow.

• Edited the ‘front of the book’ section (Forward Thinking) for Oracle’s C- Level business publication, Profit Magazine.   Contribute feature-length customer stories and develop partner advertorials.

• Developed and wrote In Position partner advertorials (HP, IBM, Fujitsu) for the OpenWorld Show Guide to promote the synergistic relationship between Oracle and its partners.

• Oversaw a virtual team of up to 6 writers ensuring independent employees remain engaged and dedicated to the success of the organization and the quality of the products. 

• Managed budget, schedule and resources to produce a professional and highly accessible written products suitable for business-to-business and business-to-consumer communications

 

 

CHAMELEON COMMUNICATIONS, San Francisco, California                                                           

1993 – Present

Founder/Owner

Direct operations for a successful freelance writing firm, providing accessible, well-crafted copy for a variety of clients, including: Hewlett-Packard, Corio, and Sun Microsystems

 

                                                                                                    GAMEPRO MAGAZINE, San Mateo, California                     1990 – 1993

• Junior Editor

• Managed the front of the book news section and wrote the monthly “Dear Editor” column authoring high impart articles published in 9 countries.

• Authored up to three game reviews per month translating game reviewer comments into fresh, attention grabbing content to promote readership and provide quality feedback to consumers.

• Maintained consistent clear communications with product marketing managers throughout the video game industry, including: Electronic Arts, Sega of America, Nintendo and Konami.

• Developed contest program to reward readers for subscription and readership loyalty supporting an increase in renewals.

• Represented the magazine at the annual Consumer Electronics Show meeting with readers and advertisers to promote magazine sales and increase ad revenue.

 

EDUCATION AND CERTIFICATIONS

• BA Journalism/Marketing Communications, Menlo College, Atherton, California                                                 1989

• Certificate: Technical Writing program: San Francisco State University                                                                 1996

• Certificate: Stanford University Mass Media Institute                                                                                                 1989

 

Additional samples and references provided upon request.